An anonymous source sent me the content of the offer letter for the assets of Brio Birth, asking that it be published in toto.
To Whom It May Concern:
My name is Karl Clinger. I began working with Brio Birth in April of 2010 to assist in the area of technology. Already, there were many who had contributed their time and efforts to the intellectual property of Brio Birth, like the workbook and articles for the website. Nobody had a solid contract, but I was not willing to work without any terms to protect my investment of both time and money. So, I required that ownership of company assets (at the time) at least up to the value of my contributions would be retained.
Contractually, I own several domains for Brio Birth, including briobirth.com. Web tracking statistics show that this domain has more traffic than any other childbirth education related site. I also own all of the intellectual property of Brio Birth, which includes the social media. The Facebook page has almost 25,000 likes. Compare that to Lamaze with 2,200 and Bradley Method’s 5,635 likes. In short, my assets includes anything produced by the efforts of Brio Birth (like the highly esteemed Brio Birth Workbook).
These terms were executed in a contract predating any judgments against Brio Birth, LLC. Kyle Thomas, CEO of Brio Birth, LLC, signed the agreement fully intending for me to be involved with much more growth than even has been realized. I had an amazing idea that I felt would benefit the company, but a difference in business philosophies has encouraged me to go in a different direction. I already have an impressive short list of very capable, well respected people in the birth community who could take over and make Brio Birth what I know it should be. I have also spoken with a few organizations that feel they could benefit greatly from one or more of the assets listed above. Therefore, I am writing this letter to several organizations that could possibly benefit from any of the assets listed above.
Alexa.com has briobirth.com ranked 1,890,844 globally. (The higher the number is the better.) Compare that to 628,618 for Lamaze and 1,130,559 for bradleybirth.com. Estimations of the value of facebook likes vary. On the low end, it is estimated that a facebook like is worth between $50 and $100. Higher, corporate, estimations put the value of a facebook like at an average of $137.84. At the most conservative estimates, the Brio Birth facebook page is worth $1,250,000. Websites with similar metrics and comparisons within their own industry sell anywhere from $200,000 to $10,000,000. Rights to the workbook alone could produce massive retail sales or be used to improve existing materials of any childbirth education company. It is considered by most in the birth community to be the best manual available.
I apologize for my delay in writing this letter. The most recent development with the Thomases is that they will now be operating under Brio Birth, LLC. I am not sure what they will sell and how they will operate, because I am the only one with administrative access to any of the hosting, email and social media accounts. I have a contract signed by Kyle Thomas giving me sole ownership of the assets described in this email.
I would like to cash out. However, in the absence of a suitable offer I will enlist the services of very qualified birth professionals who will use these assets as a starting point to make an organization like Brio Birth was supposed to be.
I will note that I have reason to believe that this was distributed before Karl renounced rights to the Brio Birth workbook. That said, I am concerned that someone citing alexa rankings in order to make a sales pitch is not aware that a lower ranking on alexa.com is better than a higher one. Consider the rankings of
babiesrus.com (21,598), babycenter.com (757), or facebook.com (2). I am also a bit leery of the value of a Facebook like, but would like to note that if anyone is interested, the Birth Scam Report Facebook page is worth at least $50,000. Humor aside, I could see some value, if not the above stated estimates, if the likes were of good quality, likely to turn into some sort of sale, or at least ad revenue. Many of the likes on Brio Birth are not of that quality, though, and this should be taken into consideration.
I'm afraid that in many ways, Brio Birth is not much more than an albatross. I strongly agree with the camp that encourages simply shutting it all down. If the Thomases plan to continue operating under Brio Birth, LLC, maybe Kyle would be interested in purchasing the domains and Facebook pages back. He might be able to find an investor somewhere.